Academic CV

Educational Background

Doctor of Philosophy Degree (Ph.D.) in Marketing, Artificial Intelligence (AI) and Design Science,

University of Twente, Enschede, The Netherlands, Enschede | 2021

▪ Advanced the academic conversation in marketing science.

▪ Formulated a Design Weltanschauung, merging phenomenology with marketing science.

▪ Bridged marketing and design sciences to set a path for future scholarly work.

▪ Established a comprehensive model linking sustainability with marketing science, addressing contemporary challenges in the Anthropocene era.

▪ Enhanced theoretical debates in marketing science, focusing on AI's contribution to marketing value and indigenous theory formation.

▪ Dissertation Title: "Managing Complexity in Marketing - From a Design Weltanschauung."

▪ Revolutionized marketing science discourse

▪ Integrated phenomenology with marketing theory

▪ Forged marketing-design science synergy for research

▪ Crafted model linking sustainability & marketing

▪ Link to Dissertation : https://research.utwente.nl/en/publications/managing-complexity-in-marketing-from-a-design-weltanschauung

Doctor of Science Degree (Dr. Sc) in Strategy, Management Cybernetics and Systems Theory,

University of Latvia in Riga , Riga / Salzburg | 2019

▪ Expanded Porter's Five Forces model by introducing a new competitive force: complexity, challenging Porter's framework after four decades.

▪ Updated Chandler's "structure follows strategy" concept to "structure is strategy," incorporating cybernetics and bionics into strategic management.

▪ Crafted a holistic approach to strategy, moving beyond economic perspectives to enhance strategic foresight and organizational balance.

▪ Dissertation: "Developing A Holistic Model for Competitive Strategic Management."

▪ Pioneered 6th force in strategy, updating Porter's model

▪ Revolutionized 'structure-strategy' with cybernetic view

▪ Crafted holistic strategic frameworks over economic models

▪ Authored thesis on advanced competitive strategy

▪ Link to dissertation: https://dspace.lu.lv/dspace/handle/7/48882

Master of Science (MSc) in International Management,

ISM - International School of Management, Dortmund | 2022

▪ Specialized in creating a convergence model for marketing science and the metaverse.

▪ Authored master's thesis: "Towards a Theory of Luxury Branding in the Metaverse – A Phenomenological Consideration of Brand Culture Semantics in Cybernetic-

Physical Realities."

▪ Pioneered metaverse marketing strategies with an MSc in International Management.

▪ Integrated marketing theory with digital world applications through master's research on luxury brands in the metaverse.

▪ Pioneered metaverse marketing with MSc in Int'l Management

▪ Authored thesis on luxury branding in digital realms

▪ Fused marketing science with metaverse innovation

▪ Excelled in MSc, forging new paths in brand theory

LLM Degree (Master of Laws): International Business Law,

University of Augsburg , Augsburg | 2013

▪ Completed coursework at Max-Planck-Institute focusing on Intellectual Law and Competition Law.

▪ Studied European and U.S. Antitrust Law, Intellectual Property Law, and Compliance Law.

▪ Authored thesis titled "Reinvigorating Antitrust in Obama's Second Term."

▪ Expert in US/EU Antitrust Law

▪ Mastered IP & Compliance Law

▪ Top Achiever in Int'l Biz Law LLM

MBA in International Projects and Process Management,

Paris Lodron University of Salzburg Aust, Salzburg | 2012

▪ Relevant coursework: Advanced Program in Deals and Disputes

▪ Specialized in Designing and Creating Deals

▪ Expertise in Managing Complex Deals

▪ Proficient in Creating Value in Complex Deals

▪ Expert in crafting & managing high-stakes deals

▪ MBA in Int'l Project & Process Management

▪ Proven track record in value creation & dispute resolution

Master of European And International Business Law,

University of St. Gallen , Switzerland | 2012

▪ Completed coursework in Competition Law, Intellectual Property Law, Comparative Law, IPO Law, and Bank, Finance & Securities Law.

▪ Recipient of the Best Master Thesis Award of the Year 2011 at the University of St.Gallen.

▪ Authored thesis on "Running Multinational Corporations (MNC) in China: A Survival-Kit to Western CEOs."

▪ Top-tier law education with a focus on global markets

▪ Expertise in IPO, Securities, and Finance Law

▪ Specialized in Competition & Intellectual Property Law

Professional Certificate in Negotiation ,

Harvard Law School , Cambridge MA, USA | 2011

▪ Professional Certificate in Negotiation from Harvard Law School

▪ Mastery of Harvard's Negotiation Method

▪ Proficient in Dispute Resolution techniques

▪ Skilled in the "Getting to Yes" negotiation approach

▪ Expertise in Creating Value in Deals and Disputes

▪ Advanced Manager-Lawyer Communication strategies

▪ Harvard-certified negotiator, top-tier tactics

▪ Mastered Harvard's elite negotiation methods

▪ Excelled in dispute resolution & deal-making

▪ Aced Manager-Lawyer communication strategies

MBA: General and International Management,

Paris Lodron University of Salzburg , Salzburg | 2009

▪ Completed coursework in International Business, General Management, and Strategic Management for Global Managers.

▪ Authored thesis on "Developing Strategies for Third World Countries: How Solid Organizations Contribute to a Healthy Economy."

▪ Mastered Intl Business Strategy

▪ Thesis: Boosting Third World Economy